Time-consuming and difficult, maybe two thoughts that come to your mind and you put marketing off again.
The problem with this is that your potential customers are already online and there’s a good chance they might already be looking for a business like yours, but if they can’t find you easily, they are probably going to choose someone else.
Many potential customers are using their phones and other devices to look for businesses like yours and they expect to find you there with a website and a social media presence such as Facebook, Instagram etc and want to see what you can offer and what others say about your business.